Ever since the Nirbaya case, women security has been highlighted by a flurry of companies in India especially mobile phone and mobile app makers. The toll free no. of the government was the first initiative. Later, mobile phone makers and app makers came with customisation options catering to the security of the women. But most of these were futile as those attacking women usually grab their phone first. Moreover, you need a smartphone to exploit all these options. Thus these products stand confined to a small segment of the population. Titan have a solution for this.
Titan Industries since its inception in 1986, concentrated more on innovation and disruption. They changed the concept of watches in India and democratised the usage of watches by Indians (through their brand SONATA). Further, they moved to jewellery and optical. The brand SONATA is close to the heart of any middle class Indian. They had a product in their kitty suited for different life style preferences of people.
Recently, Sonata, launched their safety watch called ACT – App-Enabled Coordinates Tracker - designed exclusively for women. This one-of-a-kind safety watch makes use of custom-made technology and will interface with the user’s smartphone to trigger distress alerts to a network of designated recipients when needed (ACT).The watch and your smartphone is linked and so if you press two times a button in the watch distress alarm will be sent to the selected numbers in your smartphones. One should praise the innovation but effectiveness as of now is uncertain.
The watch is priced between Rs.2,749 and Rs.2,999 and comes in three variants. Considering its benefit I feel it is a fair deal as it is not priced high. But one disadvantage is that a lot of smart watches are cheaper than ACT. I feel that the product have an upper hand with its good looking and stylish design which smart watches misses out.
The first impression to me is that ACT is a smart marriage of style and security but how it fair in the market; let’s wait and watch.